The striking, typography-inspired exterior screen was constructed using Dibond aluminum composite material.
The nearly 200-foot project was structurally designed and produced by signage-specialists Iguana Creative. Its owner, Jeff Fulford, is no stranger to working with aluminum composite and knew that its lightweight and malleable properties would make it the ideal material for Groundplay’s envisioned design.
Fulford states that, “Dibond is very easy to use and manipulate. It’s great for difficult projects because you can fold it to create a variety of shapes and seamless designs.”
HVG Graphics, the Dibond supplier, explains, “…the finished product contains a variety of letters and numerals, which provided an opportunity for Dibond’s flexible properties to come to the fore.”
Additionally, HVG notes that the adhesion properties of the material make it very receptive to over painting, often producing a cost effective alternative to competitive products.
Gregg Mitchell of Groundplay, in an explanation of the design, talks about wanting to reflect communication, information, and language without being overly explicit. The project is quite stunning and a fantastical example of the evolution of public use signage.