NEW YORK – My tray™, a unique appetizer/cocktail tray that allows partygoers to neatly eat, drink, mingle and network while standing, was exhibited today at 3A Composites USA’s Booth No. 755 at the 2005 Total Retail Experience (TREX) in New York Dec. 7-8. My tray, introduced earlier this year by my tray, llc, of Mt. Laurel, N.J., is constructed from lightweight, rigid Fome-Cor® graphic display board by 3A Composites USA.
My tray was designed in answer to the age-old networking dilemma presented by business and social functions in which food- and drink-laden plates and glassware hindered guests from freely moving and mingling without spills. My tray’s patented ergonomic design allows users to carry filled appetizer plates and glasses in one hand while shaking hands or distributing business cards with the other. Additionally, my tray is printable, allowing party hosts to share customized company logos and/or product and party-specific messages with guests on a reusable promotional giveaway. My tray also can be imprinted with wedding memorabilia and given as a commemorative souvenir from the event.
3A Composites USA displayed my tray imprinted with the company’s Fome-Cor board logo and marketing communications message – “It’s What Legends Are Made Of” – at TREX. A listing of several Fome-Cor board features and benefits also is imprinted, as well as a product information/sales contact telephone number and web site.
“3A Composites is delighted to support the introduction of my tray because it offers companies a unique yet economical way to promote your brand,” said Michael L. McKitrick, product manager, 3A Composites USA. “This promotional item not only is useful for event guests, it allows you to put your marketing messages right at their fingertips. In our case, we were not only able to imprint messages on my tray about Fome-Cor’s ability to be die-cut and embossed, the promotional item itself demonstrates those unique qualities in its design.”
The beveled, concave effect produced by die-cutting Fome-Cor board not only looks better, it helps plates and glasses to sit better on my tray, according to Dan Riedel, managing partner, my tray, llc.
“Fome-Cor board is the ideal substrate for my tray,” said Riedel. “Rather than creating an expensive permanent-ware product from plastic, Fome-Cor board allows our customers the flexibility of imprinting new messages for each of their events. They’re able to create a customized advertising and specialty-item giveaway at a reasonable price point. With Fome-Cor board, my tray is strong enough to be reused but inexpensive enough to dispose of after one use.”
My tray is perfect for a wide range of social functions from business networking events – including sales meetings, trade shows and conventions – to formal weddings and banquets.
My tray measures 13.5 inches by 10 inches and features two die-cut and embossed openings to hold the majority of standard 6-inch cocktail, appetizer, hors d’oeuvre and dessert plates, as well the majority of glasses used in social gatherings, including long-stemmed wine glasses and coffee mugs. My tray is reversible, making it easy to balance food and drink with either hand.
My tray is created from white Fome-Cor board in the 3/16-inch thickness, which is then die-cut and embossed with beveled edges around the outer edge of the tray and around plate and glass openings. The die-cut and compressed Fome-Cor board produces a tray with an approximate 1/8-inch depth.
Fome-Cor board, the original foam-centered graphic display board, consists of extruded polystyrene foam bonded between various high-quality papers that feature a smooth surface for decorating. Fome-Cor board is lightweight, rigid, warp-resistant and easy to cut. Fome-Cor board can be die-cut and embossed for a pillowed effect. Fome-Cor board’s edges can be closed completely and will stay closed permanently.
For more information about my tray, contact Dan Riedel by telephone at (203) 758-8108 or email at firstname.lastname@example.org. Visit my tray on the web at www.mytray.com.
® My tray is a trademark of My Tray, LLC. United States Patent D.359,885-741995. Copyright 2005. All rights reserved.